ATPI strengthens Sports Events management team on back of global wins

Global travel management and events business, the ATPI Group, has beefed up its Sports Events management team with two senior appointments.

Helen van Berkel will take on the role of managing director, sports and corporate events, Netherlands and Canada, and Michiel Aulbers has been appointed as commercial head of global sports events.

ATPI says its Sports Events business has seen strong growth in recent months with significant business wins in the UK, Australia and The Netherlands.

The wins include the agency’s appointment as the official global hospitality agency for the 2017-18 edition of the Volvo Ocean Race. This is in addition to taking on the role of official ticketing and hospitality services partner for the Canada Olympic Committee which will see the team arrange travel for Team Canada athletes and mission team members all the way to the 2024 Olympic Games.

In Australia the business has secured the contract to manage both the business and team travel for the AFL Players Association – the representative body for professional Australian Football League players – headquartered in Melbourne.

Van Berkel will report to Andrew Waller, international director of corporate development, and lead ATPI’s events businesses in both The Netherlands and Canada. Aulbers will report to Gary Pearce, chief commercial officer, and be responsible for the commercial strategy, focusing on international expansion alongside ownership of relationships with sports governing bodies and other key sports clients through ATPI’s global footprint.

Commenting on the new appointments, Graham Ramsey, CEO, ATPI Group, said: “Following a period of new business wins and organisational enhancements over the last year, we continue to develop our high performing team. Helen will focus on leading our businesses in Netherlands and Canada, continuing to deliver inspirational events for our clients, whilst Michiel will build on our international sports events portfolio and lead our ambitious plans for growth in this division. These new roles will support ATPI’s focus on the thriving sports events industry and will ensure we continue to capitalise on our extensive expertise.”

ATPI Sports Events is a fast growing events businesses with specialist teams delivering travel, events, corporate hospitality, ticketing, branding and sponsorship activation for leading events and sports brands around the world. The agency has a network of offices and partners in 100 locations around the world.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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