Responses from a client survey by London venue 30 Euston Square reveals that the venue’s decision to create ‘front of house’ chef interaction via a Chef Theatre has been a popular move.
The venue reports that 72% of delegates surveyed confirmed that they would like to interact personally with the chefs while being served or watch food being prepared in front of them.
30 Euston Square has been incorporating a twist of street food, live cooked BBQs and food stalls into its offering, in a move it claims adds personality and an important link to the source of the food and people behind the dishes. The survey results will lead to a greater focus on Chef Theatre and the importance of the behind the scenes team in the delivery stages of the event, the event management team says.
Dan Broughton (pictured), executive head chef at 30 Euston Square, says: “Having a presence at the event itself has proven popular as many clients and delegates enjoy interacting with us and discussing the food on offer. The growth in the popularity of street food has influenced customers to prefer food to be prepared in front of them, whilst adding to the fresh, authentic experience we want them to have. With the food station style of hospitality, we can provide individual choice – in essence, the dish can be bespoke to their taste at 30 Euston Square events.”
Yvette Chatwin, general manager at 30 Euston Square, adds: “The research has reinforced the need for Chef Theatre, which is a particularly popular concept when used as part of our Christmas and Summer Party Packages.” She says the most popular offers are the Asian Fusion Station, Holy Smokes BBQ and Indian Live Wrap Bar.”
30 Euston Square is home of the Royal College of General Practitioners (RCGP), and a conference, meetings and events venue in the heart of London.
The 30 Euston Square survey results were based on questions answered by 177 individuals (131 event organisers and 46 delegates).