VisitBritain will launch a new event on Friday 3 March 2017 to promote Britain as a business events destination to international buyers.
Running in parallel with VisitBritain’s ‘ExploreGB’ event for travel trade buyers and suppliers at the Brighton Centre ‘Business Events@ ExploreGB’ will connect 25 UK destinations and suppliers with 30 selected association and agency buyers from Europe and the USA in a series of one-to-one appointments.
The one-day event will be preceded by three familiarisation trips to business event hubs across the UK including: North East England; Edinburgh & Glasgow; Birmingham & Shakespeare’s England; Oxford, Windsor and England’s South East.
This is the first time ExploreGB has included a business events programme and marks a milestone in VisitBritain’s Events are GREAT initiative launched earlier this year.
VisitBritain head of business events Chris Foy said: “This is a golden opportunity to showcase Britain’s business events destinations to qualified international buyers. With hundreds of travel trade representatives from around the world already focused on the UK during ExploreGB, it makes sense to extend our attention to a business visits audience as well. I’m delighted to give a warm welcome to our international buyers and to offer a taste of Britain’s amazing business events product.”
International buyers will also join the main ExploreGB gala dinner on the Thursday night to experience the best of UK live event delivery as part of their experience of Britain.