UBM has launched a brand refresh across its global offices. USM says the new identity highlights the ‘company’s belief in the value of connecting on a meaningful, human level’.
Pamela Moore, head of internal communications said: “UBM is all about the magic that comes from human connection. Incredible things happen when people come together – both at our events and in our workplaces. Today UBM-ers are gathering at our offices around the world to celebrate the power of events and the value we bring to our customers.”
The updated visual identity is warm and playful. The company conveys the personal element of its new narrative through the use of a hand-written font and a rich photographic element. Various filter treatments are applied to the photos that will enable the company to include more user-generated images in the future.
Kate Postans, head of investor relations & corporate communications, explained the decision to refresh the brand: “Over the last 10 years UBM has undergone significant changes – a broad media conglomerate with a distinct print publishing bias, then a global B2B marketing services and comms company. Now, following the disposal of PR Newswire last year and the recent acquisition of Allworld Exhibitions, UBM is considered a pure-play Events company. It is time to have an updated brand identity that conveys the magic of what we do.”