The O2 is going nowhere as naming rights partnership is renewed

Telecommunications company O2 and AEG have jointly announced the signing of a new agreement for London entertainment venue, The O2. The deal secures O2 as The O2’s naming rights partner for a further ten years.

As part of the deal, twice the amount of tickets will be now be offered to O2 customers allowing them access 48 hours before general release. Both O2 and AEG will make joint investments to ensure O2 customer spaces, arena access and in-venue experiences are best in class.  These include providing high density O2 Wifi throughout the entire venue, facilities to host more customers and their guests pre-show, as well as the recently announced 205,000sq ft. designer outlet village, currently under construction and due to open in late 2018.

New technology installed in the arena will track and analyse crowd movements, using complex algorithms to reveal unique data.  Information such as calories burned, noise generated by the audience, as well as the most popular moment of the night based on the crowd’s response will be shared with fans to allow them to relive their experience and share it with friends via social media.

Commenting on the deal, O2 CEO Mark Evans said: “We are incredibly proud of our highly successful partnership with AEG that has made The O2 into the internationally renowned music and entertainment venue it is today. Over the past ten years our work together has set an industry gold standard and it will continue to do so for the next ten years.”

Paul Samuels, executive vice president of AEG Europe added: “Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating its 10th year of operation. From signing the deal back in 2005, O2 have become a significant and transformative force in the music business and our partnership has enabled countless benefits and experiences for their customers and all music, sports and entertainment fans.”

The O2 boasts a 21,000-capacity arena, the 2,800 capacity indigo theatre at The O2 and Building Six, a 3,000 capacity super club.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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