Radisson Blu Edwardian ‘Brain Box’ room provides tech food for thought

A hotel at Heathrow this month launches a meeting facility – the Brain Box room – designed, packed with the latest technology and designed to boost creative thinking.

The Radisson Blu Edwardian London, Heathrow has created the new breakout room to cater for creative minds with its offer of flexible furniture layouts and Squiggle glass, which allows for ideas to be written straight onto the walls. There is also Barco Click technology, the USB connected button allowing the sharing of a screen in one click, and also Samsung 65inch touch screens.

The designers claim the room features are based on the growing trend for environments that encourage innovative ideas. The hotel management quotes research from a University of Portsmouth doctorate that found 65% of people feel that environments designed to enhance thinking have a positive impact on the performance of their organisation. In addition, 95% of those surveyed found that these spaces consistently provide better ideas, solutions and decisions, productive working relationships and produce a positive impact on performance indicators or organisations.

Simon Wong, the hotel’s general manager, said: “The Radisson Blu Heathrow has always prided itself on providing excellent meeting space. However, now we’re able to build on that experience and offer a unique and exciting space with the latest technology to become a catalyst in creative thinking and work.”

The space utilises multiple forms of interaction, including VGA and HDMI cables for presentations, as well as Microsoft Skype Business applications and Freeview TV, Sony PlayStation, Xbox and Blu Ray.

The hotel says it based its Brainbox Room idea on a quote from Albert Einstein, ‘We cannot solve our problems with the same thinking we used when we created them’, adding that the space can be modified from a standard meeting set-up to a creative environment depending on demand.

Edwardian Hotels London is also the first hospitality group to partner with Imperial College London’s Business School.

Bruno Cotta, director of Imperial’s new Enterprise Lab and visiting fellow at the School, commented: “Having a variety of technology diversifies not only the way people communicate with each other, but also the way they communicate with those not present. It is good to see not only the next generation of work related technology incorporated into this space, but also the consumer platforms. It often helps that users see familiar tech from the home environment, to break down barriers and encourage more relaxed, original thinking. We use a similar approach at the Enterprise Lab, where staff, students and visitors can engage with personalised technology such as Amazon’s Echo, but also state-of-the-art and life-size touch screen displays that get them out of their chairs and thinking on their feet.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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