Marketing Edinburgh slims down for fresh approach

Marketing Edinburgh is reducing the size of its governing board from 14 to 10 members, as part of a two-step change to increase the board’s agility.

As well as slimming down in numbers, the board is searching for new blood in the shape of four business leaders “ready to make a difference to Scotland’s capital”.

Marketing Edinburgh which operates the Scottish capital’s convention bureau also revealed a fresh governance plan for the organisation, driven, it says, by the changing needs of the business.

Four non-exec appointments will be made to the new look board. They will join three city councillors, an observer and Marketing Edinburgh’s chief executive, John Donnelly.

Gordon Robertson (pictured), director of communications at Edinburgh Airport, will continue to lead the smaller team in his role as chair and says the board is seeking entrepreneurial-minded figures from across marketing, tourism, business and education.

Accomplished in their respective fields, applicants should have an enthusiasm to get involved with the promotion of the city, the organisation says.

The team’s first task will be the creation of a three to five-year strategic plan that will echo the timing of the City Vision.

Over the last three years, Marketing Edinburgh has transformed the revenue split with the council’s contributions now form less than 50% of its funding base, compared to almost 80% previously.

Robertson said: “Thanks in large part to the hard work of our former board, who back these changes, Marketing Edinburgh has made substantial progress over the last few years. We’ve delivered exemplary work. But as the city changes, so must we.

“The next few months signal an exciting time for Edinburgh. By evolving, we’ll be more nimble and better able to take advantage of emerging opportunities. We’ll meet more regularly and decisions will be made more quickly.

“Those who will be offered a rare chance to help shape the way in which our great city is perceived the world over. It’s a brilliant opportunity.”

In a secondary change, Marketing Edinburgh will also establish a new advisory committee, which will involve stakeholders from throughout the city, from educators to entrepreneurs. The committee – which will number around 20 people at any one time – has been created to allow continuous, constructive conversation about the city with the city.

The advisory committee will be finalised once Marketing Edinburgh’s new board has been engaged.

Those interested in joining the board, including previous members, can apply here: http://bit.ly/2k6Ymed

Posts are non-remunerated and the deadline for application is 24 February 2017.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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