A new tool that benchmarks future and historical meetings data in real-time and which, developers say, could save corporates and agencies money on their meetings spend, launches this month.
Developed by MeetingsBenchmark.com, MICEtracker is a live application that benchmarks day delegate and 24-hour meeting rates for all types of venue.
The tool aggregates and analyses data from thousands of meetings at all types of venue, initially in the UK, although the plan is to roll out internationally. The dashboard can be accessed from desktop or mobile device and displays real-time meeting rates for both historical and future date ranges, showing the number of meetings and venues on which the results are based.
Searches can be refined further through filters including location, meeting size, client sector, venue type and classification. Flexible reporting allows the results to be extracted and shared.
As well as real time meeting volumes, trends including lead time, conversion time, average meeting size and spend will also be visible.
MeetingsBenchmark will feature at this year’s Business Travel Show Launchpad and co-founder and company director Jim Quintrell, says: “Our early work has been setting up the data streams to power the tool. We are rapidly approaching our first milestone of 150,000 meetings, two months ahead of schedule. By the end of February, we forecast the tool will be aggregating over a quarter of a million meetings to produce the results.”
Quintrell’s two co-founders are experienced industry professionals Paul Hussey and Mark Harris, and the team says it is already powering a white label solution for HBAA agent members.