Scotland has been listed on the prestigious Michael Cerbelli: The Hot List™: 2017 as an ‘MC Hot Spot’. This is the first time in 16 years that any destination has made it to the list, which is an international benchmark for the events industry for the latest in entertainment, products, décor, food, and now destinations.
Michael Cerbelli: The Hot List™ 2017 is considered the go-to list for the event professional. Business Events is an integral part of Scottish Tourism, representing 20% of all tourism expenditure in the country.’
Michael Cerbelli, CEO and president at the Cerbelli Creative said: “I was part of the Global Event Summit 2016 and was a guest of VisitScotland Business Events. I fell in love with everything that made Scottish hospitality work for the international market; the people, the culture and the food; these are the foundations of what makes Scotland an MC Hot Spot for 2017.”
A fixture on the New York City events scene, Cerbelli’s influence is worldwide; from the Economic Forum in Davos, Switzerland, to a birthday party for the King of Morocco, to a signature corporate event at the palace of Catherine the Great in St. Petersburg, Russia.
Lucy McCaul, marketing and communications manager – VisitScotland said she was delighted that Scotland had been named on the list. She said: “We’re delighted that Scotland has been named on The Hot List 2017 alongside some of the very best suppliers in the live events industry. The North American market is a key focus for us and we are pleased to have Scotland recognised