Reed Travel Exhibitions has announced, 3 February, a strategic partnership with the International Live Events Association (ILEA).
Commenting on the partnership, ibtm events’ portfolio director, Kerry Prince, said: “With so many synergies between our businesses, we’re excited to work together with ILEA on future projects and initiatives which will enable both parties to extend their global reach and access new markets, whilst supporting the delivery of exciting new content at events.”
The collaboration will give ILEA access to ibtm events’ global portfolio, including its flagship annual trade show ibtm world in Barcelona, as well as ibtm china, ibtm latin america, ibtm africa, ibtm arabia, ibtm america and AIME in Australia (although RTE’s contract is not being renewed for this show after 2018).
In turn, ibtm events will gain access to ILEA’s membership of event professionals worldwide via the organisation’s programme of live events and communications.
ILEA international president Judy Brillhart, added: “We are delighted to welcome ibtm events as an official partner. In partnering with ILEA, ibtm will expand their visibility to thousands of live event professionals around the world and benefit from a global event spend of almost $22bn from our members.”