The government is to host two high-level roundtable meetings to explore ways of growing Britain’s events industry and ways in which events can support Britain’s export drive and industrial strategy.
Secretary of state for culture media and sport, Karen Bradley MP, chairs the first roundtable, 2 February, for selected senior executives from major British event organisers and venues to explore ways of growing the number and value of international trade shows held in Britain.
The roundtable will be followed by a meeting on 20 February aimed at congress and conference agencies and organisers, to be held by minister for tourism, sport and heritage, Tracy Crouch MP.
The UK Events Industry Board has long been pushing for the meetings, as part of its remit to advise government on the implementation of the UK’s Business Visits and Events Strategy.
Chairman of the UK Events Industry Board, Nick de Bois (pictured), said: “The Board and the government both recognise that the exhibition, congress and events sector can showcase the UK’s industrial strengths, bolster exports and stimulate inward investment.
“But ministers also want to hear directly from business about how the government can help deliver an even more attractive business landscape for events to be hosted in this country. It’s important for government to have an open and constructive dialogue with key professionals from within the sector to secure the most effective outcomes.”
Topics expected to be addressed at the roundtables include:
- Helping existing events in the UK to become more international in their appeal
- Using the government’s ‘soft power’ (such as the presence of senior level ministers) to strengthen the content of events
- How government may be able to help the private sector launch new UK events that support the UK’s industrial strategy and export UK event organiser expertise
- How government may help the private sector win existing events to be hosted in the UK where possible.
The meetings follow the Event Industry Board’s recent overseeing of the introduction of the Event Support Programme which invited applications for financial and government advocacy support for UK cities and companies bidding to host international events in the UK.