FreemanXP appoints new strategy director

Brand experience company Freeman has expanded its agency team with the appointment of Emily Shaw to the newly created role of strategy director, FreemanXP in EMEA.

Shaw joins from Geometry Global, where she held the position of strategic planner, global strategy development. During her nearly four years in the position, Shaw played an integral part in developing the agency’s strategic way of working on a global scale. She was involved in writing creative and strategic briefs, pitch planning and conducting research for various brands.

Shaw has also held the title of global strategy development associate at G2 Worldwide, where she was responsible for the account liaison and management of global clients including GSK, P&G and L’Oréal. A passionate director and designer, she has also worked as a Development Coordinator at 20th Century Fox.

Shaw will report to Niru Desai, VP, Strategy at FreemanXP in EMEA and will formulate and implement strategies for a range of the agency’s clients, as well as working alongside the new business team on providing strategic input into pitch responses.

Desai said: “Strategy is an essential part of how we create meaningful and impactful brand experiences for our clients. Emily will work alongside our creative team to distil insight and data, to inform and develop relevant, engaging brand experiences that resonate and more importantly, deliver results. She is a welcome addition to the agency, and her varied background and experience working with some of the world’s most inspiring brands, makes her the perfect fit for our team.”

Shaw added: “I am thrilled to have joined FreemanXP during such a positive time for the agency and broader global Freeman business. I was attracted by the depth of work and opportunity that our agency business in EMEA represents across a broad range of clients and sectors, and all within a relatively short period of time. I very much look forward to contributing to its continued growth.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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