Freeman to unveil new digital events team at Confex

Adam Jones

Brand experience agency Freeman will unveil its new EMEA-based digital event technology team at International Confex 2017, which takes place 1-2 March at Olympia London.

Adam Jones, co-founder and former CEO of Showplans, has been appointed as director – digital products, Freeman in EMEA, overseeing the entire digital event technology portfolio.

Jones heads up the digital products team, comprising 24 highly specialised developers, autocad programmers, and support and sales professionals. The team is based in a new office in Farnborough in Hampshire, home to other technology brands as IBM and QinetiQ. The division will work with organisers and exhibitors to enhance their events and exhibitions through the delivery of bespoke technology solutions.

The digital portfolio includes a range of leading enablement and engagement technologies, including four products from specialist event floor plan company Showplans Technology Group, which Freeman acquired at the end of 2016. Other products and services include Virtual Reality, Second Screen Technology, Virtual Planning Software and an Online Exhibitor Manual.

Anthony Floreano, senior vice president, Freeman Expo in EMEA, said: “Freeman is focused on providing clients with technology solutions that offer key insights and access to data, and on helping to drive event strategy that leverages data to deliver more relevant experiences and create more meaningful audience connections.

“Showplans’ technology solutions complement our product and service offering, and their collaborative, customer-centric culture makes the company a great fit with Freeman.”

Jones added: “The Showplans team and I are thrilled to have joined such a forward-thinking company. I look forward to further developing relationships with old and new clients as part of the Freeman family, and to continuing to develop groundbreaking products that drive the brand experience industry forward.”

Visitors to Confex will be able to meet the Freeman digital team at stand F44C, where they will be hosting demos of all products from the company portfolio over the course of the two days.

Specific products and services include:

Virtual Reality

Freeman’s five virtual reality products and services that allow organisers and exhibitors to create engaging and immersive 360-degree experiences

FXP| Touch

A second-screen platform that enables brands and presenters to increase engagement and deliver real-time analytics for live events


Virtual tours, sponsorship management and space planning that provide show organisers and exhibitors a simplified online solution for planning and executing their events from the comfort of their desks

Exhibition Architect

An online exhibitor manual and e-commerce platform that operate as a dedicated, show-branded microsite


An event floor plan design service that provides development of detailed, unique floor plans for individual events, taking into account the needs and preferences of exhibitors and visitors — as well as event organisers’ own requirements.


Software and cloud-based storage that enables organisers to manage and update their event floor plans, and to share those plans instantly with anyone online


An organisational tool that offers visitors and exhibitors the chance to view an interactive floor plan from anywhere, on any device; to bookmark stands to visit; and to build a schedule of the talks, workshops and/or presentations they wish to attend


A service that creates 3D representations of an event, using floor plans, exhibitor details and venue information

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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