Full service agency drp has won ‘Best Banking Communications Campaign’ at PRCA City and Financial Awards.
The annual PRCA (Public Relations and Communications Association) City and Financial Awards identifies and celebrates the talent and impact of individuals, teams and campaigns from the best of the City PR profession.
drp won the ‘Best Banking Communications Campaign’ for their project with Lloyd’s Banking Group. Held at the Merchant Taylors’ Hall in the City of London on 22 February, over 200 top consultancies, in-house teams and PR professionals were in attendance. Recognised twice in the ‘Best Banking Communications Campaign’ category, drp took home a win with Lloyd’s Banking Group and was nominated with Bibby Financial Services.
drp worked closely with Lloyd’s Banking Group to produce, create, manage, and deliver their most interactive company engagement day to date. The business required the engagement day to be hands-on, interactive and develop some practical skills that could be taken back into the entire company’s working environment. drp developed a challenge that had teams making their way around London undertaking four activities that each had different focused outcomes: communication and collaboration, conflict resolution and rule interpretation, working under pressure, time management and planning, and knowledge of their field.
drp’s CEO, Dale Parmenter, commented: “We have been working with Lloyd’s as a client for a number of years, and we are delighted to have been recognised for our work with the household brand. Within just one week of the event, their division saw a staggering 120% increase in members on their internal communication platform, where members could share feedback and pictures. I am extremely proud of the drpteam, as they drove this project with creativity, innovation and enthusiasm, making anything possible for Lloyd’s Banking Group.”