Flight Centre Travel Group’s global MICE division, cievents, reports “exceptional growth” in the UK over the last six months, winning £3.8m in new business.
New projects include a £1.4m, 1,200-delegate, four-day conference to Rome for a leading online gaming and entertainment company; delivery of a fashion retail conference, show and gala awards for 950 delegates in Manchester; and a half-year incentive to Iceland for a client in the IT sector.
In addition, cievents has managed flights and delegate registration for 600 people attending a pharmaceutical client’s conference in Switzerland, as well as delegate and travel management for 150 people to Thailand for an HR firm’s incentive.
In addition, cievents has expanded its in-house production department. Faye Davies-Fuller has recently been appointed as head of production at cievents UK to drive growth and brings extensive experience gained during her 10 year career in executive producer and project director roles.
For 2017, cievents also says it intends to maximise growth in the group travel sector. As a division of Flight Centre Travel Group, cievents benefits from the £9bn global negotiation strength of its parent company, meaning staff have access to the widest range of airfares on sale in the UK market.
“We believe there is a gap in the market for providing MICE services to clients who don’t necessarily want a fully managed event and are just looking to get their delegates from A to B, combined with the provision of a straightforward event registration site,” said Jenny Walsh (pictured), general manager, cievents UK.
“We have the skills and expertise in-house thanks to our access to our parent company’s supplier deals to arrange cost-effective group travel for our clients, but because we are also MICE specialists we can also provide the online event registration element that these clients need.
“However, we will certainly not be neglecting the fully managed side of our events business. cievents is renowned for being innovative and providing everything from graphics and technical specifications to stage set design and entertainment to create wow factor events. We are delighted to welcome Faye on board as head of production.
A rebrand was launched internally initially, in December 2016, with new colours and a new website.
cievents global general manager Natalie Simmons, says: “After showing significant growth over the past two years, expanding not only geographically but also in the services offered to our customers, cievents recognised the need to undergo a brand refresh to remain relevant within the market and continue to add value to customers.” She says there is now a greater focus on the people at the heart of cievents. “We wanted to bring more of their amazing stories to life so our clients and partners can connect and extend their relationships, so you will be hearing a lot more from our people directly and what inspires them.”
Formed in 2000, following the merge of three events companies, cievents now operates in seven countries with 200 staff.
Over the years, the service offering has grown from being a traditional Professional Conference Organiser managing logistics, to a full service strategic and creative agency for the corporate market.