Business travellers to Birmingham will soon be able to take advantage of a new ‘super budget’ branded hotel.
easyHotel is set to open its first property in the city, located just a short walk from Birmingham New Street station, on Thursday, 9 February. The new hotel will have 86-rooms starting from just £19.99 per night
Birmingham was voted the most popular destination outside London for meetings, conferences and events for six successive years in the annual British Meetings & Events Industry Survey (BMEIS).
Guy Parsons, easyHotel’s CEO, said: “The opening of easyHotel Birmingham marks an exciting time for the brand. We are expanding rapidly both in the UK and across Europe, and I’m delighted that Birmingham is the first city to open this year. Birmingham is a vibrant city with a rich history and so much to see and do.
“Along with its six universities and internationally reputed arts scene, the city is also the UK’s fourth largest tourist destination.
“We are confident that easyHotel will appeal to business customers and leisure visitors alike and look forward to building our brand presence in the city.”
Councillor Carl Rice, lord mayor of Birmingham, added: “Tourism is an incredibly important industry for Birmingham. We attract 38 million visitors a year, worth £6.2bn. With our beautiful network of canals, our famous Balti Triangle, world-class museums, galleries and concert venues, it’s little wonder we are so popular with international visitors as well as those from the UK.
“It is therefore of paramount importance we provide our visitors with the best hotels, offering fantastic value for money and consistent high quality. I am delighted to welcome easyHotel to Birmingham, and I know they will serve our visitors well.”