Alderley Park Conference Centre, which re-launched in July 2015, is investing a further £120,000 in a substantial upgrade to its facilities. The new work, to be completed by March, will include installation of new audio-visual equipment and is being followed by a redecoration and lighting upgrade.
The Cheshire venue says it is responding to an increasing demand from blue-chip companies for sites that can offer state-of-the-art connectivity and digitally-sophisticated conferencing facilities.
The project includes the installation of 4k digital projection in the auditorium, as well as adding multi-screen projection, upgrading the technology in the seminar suites and the introduction of a dedicated videoconferencing suite to allow customers to connect in remote locations. All of these upgrades are inclusive with the venue’s current pricing structure as part of its ‘no extras’ policy.
The venue has hosted 150 events since hitting the commercial conferencing and events market in autumn 2015, with clients including retailers Halfords and Tesco, Manchester Metropolitan University, Royal Society of Chemistry, Veolia and Cancer Research UK.
Martin Mochan, head of conferencing at Alderley Park, MSP & Bruntwood tells CN: “APCC has, until now, been a hidden gem in the region and offers something completely different to a city centre venue. It sits within our portfolio of 16 venues across key northern cities and provides a 233-seat auditorium and further meeting rooms for 18 to 150 delegates. Our access to such a strong knowledge base has also allowed us to launch our own commercial conference series here at Alderley Park”.
Mochan adds the proximity to Manchester Airport is translating into increasing international enquiries and, being located within 400 acres of Cheshire Parkland, has allowed the venue to launch a new range of teambuilding activities and events across the Park.