AccorHotels’ new Novotel signing lands at Stansted

AccorHotels has confirmed that the Novotel London Stansted at London Stansted Airport has been signed under a franchise agreement and will be operated by Arora Hotels.

Arora Hotels is a division of the Arora Group which acquired the property in 2016.

The hotel, which will comprise 239 rooms, a restaurant, bar, meeting and leisure facilities, is expected to open in summer 2017.

The hotel will undergo a major renovation programme over the coming months which will include transforming rooms to the new Novotel ‘N room’ concept launched in 2016.

This will be AccorHotels’ third partnership with Arora Hotels, which also operates Sofitel London Gatwick and Sofitel London Heathrow.

Launched in 1967, Novotel is a 4-star international midscale brand for business & leisure travellers, with hotels located in the heart of major international cities, business districts and tourist destinations.

Speaking of the new deal, Thomas Dubaere, managing director of AccorHotels UK & Ireland said: “The Novotel network in the UK is showing strong growth, with this signing complementing two more important openings for the brand in the coming months. We are seeking further growth and our development team is actively seeking new opportunities to add to our portfolio across our brands, particularly in the economy and midscale segments. We’re very happy to be expanding our successful partnership with Arora.”

Surinder Arora, founder and chairman of the Arora Group (franchise) added: “AccorHotels is a highly prestigious international hotel group, whom we are proud to partner with on a number of our hotels, across a range of key business hubs in the UK.

“For this Stansted Airport hotel, we are delighted to be introducing AccorHotels’ Novotel brand, as an appealing destination for both business and leisure travellers in this accessible location.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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