VisitBritain is backing the Professional Convention Management Association (PCMA) #Greatdebate at its Convening Leaders conference in Austin, Texas, (8-11 January).
The debate will aim to tackle the issue of ‘How geopolitics and global economics alter the course of business’.
VisitBritain’s head of business visits and events Chris Foy welcomed the opportunity to partner with the PCMA on the new initiative that will see with key industry figures offering insight into the macro trends set to affect the events industry across the world.
“As a world-leading events destination with global connections, there’s a natural fit for Britain to be aligned with this signature thought leadership session,” said Foy.
“We recognise how debates of this type can contribute to developing professionalism among event strategists. We are rightly proud of the high standards demonstrated by the UK event industry and confident in our ability to deliver world-class business events,” he added.
Deborah Sexton (pictured), president & CEO, PCMA praised the new collaboration and described VisitBritain as “a perfect partner for this new and exciting event at this year’s Convening Leaders”.
The debate, moderated by Janet Tan-Collis, president of SACEOS and chief executive of East West Planners, headquartered in Singapore, will feature former MP Nick de Bois, chairman of the UK’s Events Industry Board and and David Wallace, COO at Austin-based AngelouEconomics.
“I’m greatly looking forward to a lively debate and some incredible insights,” said Tan-Collis.
VisitBritain said it was co-hosting the #Greatdebate as part of its wider campaign to inspire event organisers across the world to choose Britain as a destination for business events.
The debate will also preview VisitBritain’s new Events are GREAT promotional film that features US and European event strategists outlining the UK’s unique qualities as a business events host.
The #Greatdebate: how geopolitics & global economics alter the course of business” takes place on 10 January 10.45-11.45am at the Austin Convention Center, Texas, Level 4, Ballroom D.