Sternberg Clarke buys Trevor George Entertainments

Sternberg Clarke, a London-based supplier of entertainment and speakers to the events industry, has acquired Trevor George Entertainments. The purchase of Trevor George, which was established over half a century ago, will provide clients with ‘regional knowledge with national coverage’.

Trevor George will maintain its base in the South West as well as opening new offices in Manchester and Hull, where they will bring their expertise and understanding of regional requirements to the rapidly growing Northern events scene.

Over its 50-year history, Trevor George has become a pre-eminent provider of entertainment for the South West region, supplying a range of performers, from circus and cabaret artistes, to musicians and magicians, for a diverse range of events including Christmas parties, product launches, private functions and more. Most notably, the company has a heritage in booking performers for cruise ships and the Great British summer holiday venues.

The new partnership will see Sternberg Clarke continue to assert its presence in the capital, while Trevor George will focus on the entertainment requests of the North and rest of the UK.

Sternberg Clarle director, Adam Sternberg, said: “Trevor George has a long-standing history in entertaining and shaping the UK’s live event scene and we are thrilled to join forces with such a respected name in the entertainment business. We are combining two business cultures with a shared outlook for bringing amazing performances to the events sector. By combining our understanding of the capital and Trevor George’s unbeatable regional expertise, we are set for a very exciting 2017.”

Anne George, daughter of founder Trevor George, added: “We believe in using local performers when we’re working on events, and we work hard to ensure that all enquiries are processed by colleagues who have the most understanding about a particular region. This enables us to utilise our vast network of contacts and in-depth knowledge of venues, to deliver the highest quality entertainment at events across the country.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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