The Professional Convention Management Association (PCMA) announced, 9 January, the formation of two new Regional Advisory Boards for the EMA and APAC region. The move was announced on the first day of the association’s Convening Leaders convention in Austin, Texas, and is part of a new global expansion programme.
The PCMA president and CEO Deborah Sexton also announced the appointment of Geneva-based Luca Favetta as the association’s first EMEA Regional Business Director. The appointment for APAC is still pending.
Sexton told a press conference in Austin that the advisory boards had been established in the two key regions of European, Middle East and Africa (EMEA) and the Asia Pacific, as the regions were the new focus of the association’s global push.
“We want the advisory boards to help us design regional strategies,” she said.
Headquartered in Chicago and with membership at a high of 6,800, the PCMA is active in 37 countries.
Sherrif Karamat, PCMA chief operating office, said: “The establishment of our new Regional Advisory Boards is a signal of our intent to become the predominant global association for the Business Events industry. We have appointed Board members who have outstanding professional reputations and are willing to share that expertise with us, their PCMA colleagues on a global level.”
Sexton added that she expected the attendance at the Austin convention, held under the theme of ‘Designing Collaboration’ to be the best ever for Convening Leaders.
She said that Security was now the No.1 issue facing the industry and PCMA chairman William Reed noted that the issue needed to be placed at a higher strategic level than purely drawing up crisis management plans. He also led the conference in remembering the victims of the recent shooting at Fort Lauderdale airport.
The first morning keynote address to the plenary session at Convening Leaders was made by author and visiting academic at Oxford University Said Business School, Rachel Botsman, who led a lively session on ‘Collaboration and the meaning of trust in the digital age’.
Convening Leaders runs at the Austin Convention Center until 11 January 2017.