The Professional Convention Management Association (PCMA) has today announced the formation of two new Regional Advisory Boards for the EMEA and APAC regions to help guide its global expansion.
Announced at its flagship annual Convening Leaders event, the PCMA has also released the appointment of Luca Favetta as its first EMEA regional business director. The appointment for APAC is still pending.
The new advisory boards have been established in two key regions – Europe, Middle East, Africa and Asia Pacific. They will help the PCMA develop its presence in these markets as it seeks to establish itself outside of its North American core business. Headquartered in Chicago, the PCMA has partners around the globe and activities across 37 countries. The new Regional Advisory boards will collate that activity into regional groups and act as a sounding board for the Business Events industry, in these markets.
The PCMA will seek feedback from the Regional Advisory boards to help guide their rollout of educational products and services to the business events industry. The advisory boards will be staffed on a volunteer basis and the membership term of office will be for 12 months with an option to extend for a further 12.
The board will typically meet twice annually with at least one meeting at the PCMA’s Convening Leaders event, and another in the specific region. As the board reaches a state of maturity, it is envisioned that approximately one third of its members will rotate off annually to ensure a constant flow of idea and intellectual capital.
To lead the EMEA Regional Advisory Board Luca Favetta has been appointed. Based in Switzerland, Luca joins PCMA after a substantial career in corporate events, having led global teams for HP and SAP.
Sherrif Karamat, chief operating officer, PCMA said: “The establishment of our new Regional Advisory boards for Europe, Middle East, Africa and for Asia Pacific, is a signal of our intent to become the predominant global Association for the Business Events industry. We have appointed board members who have outstanding professional reputations in their home territories and are willing to share that expertise with us, their PCMA colleagues on a global level. In our new EMEA region we are thrilled to welcome Luca to the team. It’s an exciting time for us and our success mirrors that of the global business events industry which is increasing in confidence every year.”
The Regional Advisory Board members include:
Anna Aquino, Visa Worldwide Pte. Limited
Karen Bolinger, Melbourne Convention Bureau
Oscar Cerezales, MCI Group
Ivan Ferrari, UBM Media Asia
Tania Goodacre, Minerals Council of Australia
Jeannie Lim, Singapore Exhibition & Convention Bureau
Angelina Lue, Kuala Lumpur Convention Centre
Shirlena Soh, SACEOS
Sven Bossu, SWIFT
Sandrine Castres, MCI Spain
Chris Foy, VisitBritain
Ben Goedegebuure, Maritz Global Events Inc.
Davi Kaur, European CanCer Organization
Dermot Ryan, K.I.T. Group GmbH
Klaus Span, IBM Power Systems EMEA
Christoph Tessmar, Barcelona Convention Bureau
Christine Trimmer, World Obesity Federation