One Event Management acquires Absolute Taste

One Event Management has acquired Lyndy Redding and McLaren Technology Group’s event design company, Absolute Taste. The move will see One Event Management’s premium catering brand, Mecco, and Absolute Taste rebrand to create a single European luxury event design company. Together, they will operate as Absolute Taste across a spectrum of hospitality services and concepts including Absolute Taste’s existing portfolio of restaurants and cafes, private jet catering, bespoke events, fixed site contracts and performance sports including F1 hospitality; as well as Mecco’s long-established contracts with live events and high-profile sporting occasions.

Existing teams and offices will be unaffected, management said, promising further investment in product innovation.

Neil MacLaurin, chairman of One Event Management said: ‘We couldn’t be more pleased that Lyndy and her team will be joining forces with One Event Management. Absolute Taste marks the best of the best in food design and hospitality, and is a fantastic fit as we strive to reach the pinnacle in food, drink and customer entertaining. We’re busy planning this year’s events and our new team is sure to knock creativity out of the park and create some phenomenal customer experiences.”

Redding, founder and MD of Absolute Taste added: “I love Absolute Taste. It’s my life and the people who work for us are my family, therefore this is such an exciting opportunity as it widens our scope and brings us a raft of fabulous new events to work on and extraordinary people to work with. Being part of the McLaren Technology Group for 20 years has been amazing, we will always have their DNA in the business and we look forward to continuing working with McLaren both in F1 and at the McLaren Technology Centre. This new chapter will see us working with like-minded individuals who all share our unique attention to detail and unrivalled levels of service.”

Jeremy Wood, chairman of Mecco, commented: ‘We’re all excited by this wonderful opportunity and look forward to getting to work with Lyndy and the Absolute Taste team to continue to provide a level of excellence to our lovely existing customers, while adding a spectacular new portfolio. Bringing our teams together – investing in people and design – will take us to the next level.”

Jonathan Neale, Chief Operating Officer, McLaren Technology Group, said: “The change of ownership will allow Lyndy and her dedicated, hard-working team at Absolute Taste to pursue exciting new opportunities while enabling McLaren to focus on growing our core technology businesses. I’m pleased to also confirm that Absolute Taste will continue to be our preferred hospitality company. On behalf of everyone at McLaren and our Partners, we thank them and the entire Absolute Taste team for their unfailing professional service and for ‘getting the job done’ with considerable style. We wish them all every continued success.

One Event Management Ltd is comprised of Mecco, F3, The Muddy Duck Pub, Unbranded, Fresh Air, and Fresh Start.

Absolute Taste was founded in 1997 to provide hospitality to the McLaren F1 team and has expanded to become a respected luxury caterer in Europe.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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