New full service graphics agency enters the market

City & County Graphics has launched a new sister company called deckle edge. The new company is a full-service graphics agency specialising in retail, events, exhibitions and motorsport.

The Oxfordshire-based agency is well known in the motorsport industry, with its pioneering tensioned fabric system and tablet controlled LED number boards popular throughout the sector.

The sector specific offering is a natural progression for the company following increased demand from agencies looking for a third party to offer a full service that delivers printed design collateral while understanding the logistics of motorsport, challenges of events and retail installation regulations.

With clients including Formula 1, the British Touring Car Championship and retailers L.K. Bennett, deckle edge is aiming to make its new offering as successful as its parent company by working closely with clients to supply a full service package.

Lee Challis of Blink Projects, offered a testimonial, saying: “deckle edge is a forward thinking, cutting edge, artisan agency that prides itself on the creative, skilled and experienced team behind it.

“The team understands our needs when it comes to supplying clients with their design and installation needs. deckle edge is the perfect extension of our team enabling us to offer a full service package.”

Led by operations director Paul Edwards, deckle edge is made up of a team with extensive knowledge, skills and experience within the retail, events and motorsport space.

On the pulse of new technology deckle edge has created its own fabric tensioned fabric system as a solution for international events, exhibitions and racing teams that require lightweight structures that travel well across the globe for meets.  It has also produced LED number boards that teams can operate via tablets to speed up communications during races.

Edwards said “deckle edge is a one stop shop for clients whether direct or through their retained agency. For design agencies seeking a reliable partner to manage the entire process we act as an extension of their team and work with brands all over the world as a result, it’s win-win.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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