MICE-in-the-bag pops up in London

A new pop up, one-stop meeting environment concept for buyers and sellers of MICE products has been set up in London by experienced industry professionals Rosy Burnie and Ayse Sabbatini.

The concept, they say, is targetted at reducing the prospective marketing spend for MICE suppliers and providing more effective service for buyers.

The concept involves pre-screened dating, whereby sellers are matched with budget-ready buyers in specific event locations. Sabbatini commented: “We run insider gathering events in which we bring the right mix of buyers into contact with the proven suppliers from our network – and we don’t take the word ‘proven’ lightly. We’re rigorous about reports, reputation and feedback to make sure everyone keeps rubbing shoulders with the best.”

Keen to play to the strength of experience of its founders, the company’s offering goes beyond matchmaking services. “From our experience of both the sellers’ and the buyers’ side, we also offer marketing services to suppliers who require insight into the MICE industry, and to how they might best approach their customers. The connections we make are tailor-made for location, budget and expertise,” Burnie added.

MICE-in-the-bag’s business partners include: Mike Sleeman as business advisor, Stefano Ferri in PR, Justin Roux in communications, brand and marketing strategy, and Nexusvenue in venue-sourcing.

The next B2B gathering of MICE-in-the-bag, MICE of cards, takes place on 15 March, although the venue has not yet ‘popped up’.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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