mia to call for innovation and creativity

The Meetings Industry Association (mia) is to urge the sector to be creative and push ahead with innovative plans at its forthcoming conference.

Called ‘Don’t stop – rethink’, the full day event on 20 March at Holiday Inn London Bloomsbury will encourage the meetings, conference and events industry to take the lead and make the most of the current economic situation while empowering and equipping delegates with the tools to act on the commercial insight offered by the numerous sessions.

Trevor Williams, professor of economics and finance at Derby University and member of the Institute of Economic Affairs Shadow Monetary Policy Committee (SMPC), will open the conference, which is open to both members and non-members.

Bringing the insight directly back to the meetings, conferences and events industry, the conference will include an in-depth look at the current performance of the sector and the key trends thanks to the association’s insightful and powerful benchmarking tool: miaTouchstone.

Other dedicated plenary sessions delivered by industry experts and entrepreneurs will examine making the most of the opportunities offered post Brexit and safeguarding and security while the panel discussions will cover increasing conversions and revenue at little cost, attracting and retaining talent in the sector, procurement as well as the key emerging trends to look out for on social media.

Motivational speaker Richard Newman of specialist training company Body Talk will bring the conference to a close and ensure attendees leave feeling energised and inspired to implement creative solutions in the future.

Jane Longhurst, chief executive of the mia, said: “In light of the current economic climate there could be a tendency to stop, baton down the hatches and freeze budgets as we await the outcome of Brexit and the influence that Donald Trump’s election will have on the markets. Instead the mia is urging its members to use the commercial insights and trends presented at the conference to be bold and develop new and innovative plans to drive business growth.”

She added: “We are excited by the high calibre of speakers that we have attracted to speak and share their knowledge at the conference who will cover the topics important to our industry and equip delegates with the practical skills to take a fresh approach. The UK’s leading event for organisers of both national and international events International Confex is already confirmed as a Gold sponsor and Wedding Dates is a Bronze sponsor.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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