Tarek Gjonnes has left Blank Canvas to set up Venue Lab in partnership with the Vibration Group. The new venture says it aims to challenge the usual approach to sourcing and managing venues and promises to use its property contacts “to bring never before seen spaces to the UK events market”.
Venue Lab recently introduced Printworks in London’s Canada Water, a new venue with a 6,000 capacity and says it is concentrating on sourcing venues suited to experiential events, pop-ups, launches, brand activation and productions of all sizes.
The Venue Lab team has managed large venues including Battersea Power Station, The Farmiloe Building and The Tramshed, as well as London’s tallest dedicated event space, Landing Forty Two, and The Grade II listed Pumping House in Nottingham.
Tarek Gjonnes, MD of Venue Lab said: “Venue Lab is the vehicle to bring the most thought-provoking, experiential and interesting venues to the UK market. Our current portfolio of spaces is supported with an exciting nationwide venue acquisition strategy. We can provide clients with full event support and the highest level of service. Watch this space – we have some very exciting announcements for 2017 and beyond.”
Simon Tracey, CEO of Vibration Group said: “Fresh, bold spaces are what’s needed to create the most innovative experiential events and product launches. At Venue Lab we aim to provide unique event spaces for UK event planners to create something extraordinary. It’s time to turn the idea of the traditional event space on its head and explore the secret spaces that set events apart from the crowd.”