Full service agency drp is set to post record figures, with turnover forecast to be £16.8m. Profit is expected to increase to £1.4m. Initial news of the figures was announced at drp’s annual Christmas conference and awards held in the Worcestershire drpstudios.
Board members and directors took to the stage to reflect on 2016’s achievements and look ahead to 2017. Group CEO, Dale Parmenter, presented a review of 2016 to highlight the investments in the business, from infrastructure to people. 2016 saw drp invest £400,000 on an expansion at their head office, doubling the complex in size with £650,000 spent on new facilities and technology. The business heavily invested in people during the course of the year too, with £200,000 on training for the drpteam and 25 new team members.
Parmenter outlined the future plans for growth during 2017. He said: “2016 has been a revolutionary and exciting year at drp. We swept up 32 awards, gained 16 new clients such as EE, Fiat Chrysler Automobiles, and Herbert Smith Freehills, alongside launching our ever-growing thought leadership events, ‘drptalk’. It’s great all the team were able to share in a sizable profit related bonus in recognition of their hard work. I’m certainly excited for what’s in store for 2017.”
At the same time, drp recognised their top performers with their annual Brilliance Awards, which reward and recognise exceptional performance from the past year. The nominations were chosen and voted for by the drpteam and the winners for the “Anything’s Possible Team of the Year” was secured by the ISO 2016 Team, who helped to achieve the ISO27001:2015 for drp, and senior account manager Matthew Hayward won the “Anything’s Possible Team Member of the Year” and a trip to Hong Kong.