Crystal Interactive acquires Lumi’s UK live events business

Lumi, a leader in real-time audience engagement, has sold its UK business, IML Interactive UK, to competitor Crystal Interactive for an undisclosed sum. The deal, according to Crystal Interactive creates the largest event technology company in the UK.

Crystal Interactive pioneered delegate engagement via text based interaction while, for the last 25 years, IML has been a leader in the voting technology market.

Crystal Interactive managing director Chris Elmitt said: “The fusion of our two companies completes the audience engagement jigsaw in a way never before achieved. We’re bringing the widest range of audience response solutions together with the greatest experience and expertise in the industry.”

Rob Curtis, head of sales added: “We’re excited to bring our technological strength and first-class event delivery experience to a company that puts collaboration and event intelligence at the heart of everything it does. Our respective clients will benefit enormously from the industry-leading expertise of both businesses.”

The combined company of 35 people will be called Crystal Interactive Meetings and will continue to operate from its two existing locations in London and Hampshire.

The combined company’s product and service range will span everything from dry hire and full service delivery of voting keypads, through event apps on own device, to interactive apps on iPads and event consultancy.

“Our specialist subject is high-touch, high-participation events, our approach is to achieve 100% engagement using technology,” added Elmitt. “We can help clients seeking ambitious event outcomes to shape the interactive content of their meetings. The scale and range of our combined products and services will be unparalleled and we’ll have strengthened resource to facilitate the collaborative process on-site – which we know results in far higher delegate engagement and improved outcomes from events.”

Crystal Interactive Meetings said it would continue to develop new event tech solutions and is committed to support over 600 events in 2017. 

Lumi CEO Richard Taylor said: “This acquisition comes as part of a wider reorganisation of the business to allow focus on Lumi’s apps as a service model in particular, Meetoo, the real-time messaging and polling app, which has seen great success over the past year, and our market-leading AGM solutions including the Lumi AGM Mobile platform, whose us at the Jimmy Choo AGM in 2016 was widely-publicised. We are confident that it will be very much business as usual for all customers, and are committed to working with Crystal Interactive Meetings to ensure that the transition period runs as smoothly as possible.”

Lumi has been operating from offices in 12 countries and its core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisers. 

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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