The recently published British Meetings & Events Industry Survey (BMEIS) showed the strong influence of academic venues in helping to power Leeds into the top five cities for conferencing in the UK.
Academic venues can provide particular value for money; being part of an established university means that the cost of the conference facilities is often supported by a number of services often already employed to deliver a service to students.
As highlighted in the BMEIS, top of the list for preferred venue incentives is the all-important added value element, with 75% of corporates and 56.5% of associations reporting as such.
The BMEIS figures showed 17.6% of associations were choosing Leeds and that influential academics and conference ambassadors were big assets for these venues, something which city centre hotels often struggled to match.
Clare Vidler, conference manager at Well Met Conferencing, the conference office at Leeds Beckett University, says: “Being part of a University affords us the opportunity to provide speakers who are experts in their fields and it’s clear that this is an area that associations are keen to tap into.
“We recognise that conference bookers are increasingly pressured in terms of budgets and those ‘added value’ extras such as AV facilities being included and unique offerings such as the opportunity to utilise expert lecturers are now a priority.”
And booking agents and corporate event managers are invited to apply to take part in a CN Roundtable, 20 January 2017, on the potential of the Independent Schools sector venue offer to corporates. Click here for more information and to apply to join our select discussion group.