A Day in the Life with The Clubhouse’s Adam Blaskey

Adam Blaskey is the CEO of The Clubhouse.

I wake up at 6.00am and either go for a run around Wandsworth Common or head straight to the gym near my home, getting back just before 7am to have breakfast with my children. With a clear head for the day ahead and the children off to school, I get to The Clubhouse around 8.15am. When I arrive at the venue, it is usually a hive of activity with breakfast events taking place and members arriving for a productive day of meetings.

Having had a walk around either The Clubhouse St James’s or The Clubhouse Mayfair, I grab a cup of coffee on the way to my desk and plan for the day ahead.

Every day at The Clubhouse is different and with a growing team who are passionate about not only what we do, but why we do it, along with being home to over 300 companies of all shapes and sizes, there is never a dull moment – from the introductions we seek to make to our members on a daily basis, to arranging last-minute town-hall style meetings for hedge funds, emergency board meetings, to welcoming high profile members or guests such as Sheryl Sandberg of Facebook.

My time is generally split over four areas: The first is in relation to the growth and expansion of the business, which I launched in 2012. We intend to open a network of Clubhouses both across London and eventually overseas and, as such, much of my time is spent with investors, landlords and the contractors we use to design and fit out our spaces.

The second area relates to building our brand and increasing awareness of The Clubhouse, so spending time with our marketing agencies analysing our PPC strategy and along with forming key partnerships which will help to fulfil our aim of making our members and their businesses more successful.

We are delighted to have recently formed major partnerships with KPMG and Hiscox for example.

Next up is a series of meetings with our membership, events and key accounts teams who give me an overview of memberships and the new companies we have welcomed as members to The Clubhouse, along with the larger meetings and events that have either been booked or are in the pipeline and to ensure we are looking after and servicing our key accounts and agency partners.

Last year we arranged over 4,500 individual meetings and events at The Clubhouse and this year we will see this number increase to well over 5,000 – an achievement we are proud of in such a short space of time.

As such, we are keen to help the next generation of entrepreneurs and business people and The Clubhouse is now a corporate patron of The Peter Jones Foundations to which we give £1 from each meeting room booking. 

Finally, I spend much of my time with our small but dedicated team who always go the extra mile to provide the best experience possible.

As we gear up for expansion, we are actively recruiting but also continue to invest in other areas of the business so we can keep improving and innovating our offering – whether it’s a seamless online booking process or by launching The Greenhouse, our fully interactive innovation hub with its interactive video wall.

After a busy day and, hopefully, having found an hour or two to catch up on emails, I will head home in time to see my children again before they go to sleep. After dinner with my wife, I spend a few hours working on our growth strategy and looking at the bigger picture or, if all is done for the day, relax by watching something on Sky Atlantic or go out with friends.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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