With Christmas just around the corner there is barely a town in the land that isn’t bordered by dimly lit stalls selling traditional festive trinkets. It’s a veritable smorgasbord of candy canes and snow globes, novelty antlers and overweight bearded men in red jumpsuits.
Of course, it’s not all about Noddy Holder’s wailing; the events industry is an active player in getting involved with the festive spirit, with a number of venues and agencies popping up in unusual places.
CN takes a look at some of the pop-up experiences that are planned this Christmas.
Best Parties Ever
Best Parties Ever, Eventist Group’s leading Christmas party supplier, is organising a number of themed regional pop-up festivities this year.
This year includes Dream Circus, Midnight in Monte Carlo and Atlantis, which are scheduled to take place across the agency’s 22 locations nationwide.
Thirsty? Of course you are, it’s Christmas. Then good news, Arribar! is creating a series of eye-catching bars which are set up at well-known events across the country including Glastonbury, the Royal Henley Regatta and Red hook Crit.
Lodge d’Argent at Coq d’Argent
City restaurant Coq d’Argent will once again be creating a magical winter wonderland on its rooftop this festive season. Running from 23 November until the end of February, Lodge d’Argent will this year be inspired by Little Red Riding Hood, evoking the French fairy tale with rustic wooden walls, fur blankets and cushions.
Sadler’s Wells theatre in Islington, London, is running a pop-up restaurant to coincide with the long-awaited world premiere of The Red Shoes, the latest production by Britain’s most successful choreographer, Matthew Bourne.
As well as a range of corporate hospitality packages during the show, which runs from 6 December 2016 to 29 January 2017, the dance house is offering ‘Supper at Sadler’s’ for evening performances throughout the show’s run.
Bryn Williams at ExCel London
Renowned Welsh chef Bryn Williams and ExCeL London Hospitality have joined forces to bring the chef’s signature dishes from his new restaurant in Porth Eirias, North Wales. Williams will be the second prominent chef to align his brand with the retail offering at the venue, following the opening of Hugh Fearnley-Whittingstall’s River Cottage Deli at ExCeL in September. The pop-up will run for three months from 7 November coinciding with World Travel Market.
Galvin HOP is running a Winter Garden in partnership with the original golden pilsner, Pilsner Urquell. Running throughout the festive season and into the New Year, the Pilsner Urquell Winter Garden will be available to the public as well as for private hire.
The Bavarian-style beer tent will feature rustic wooden barrel tables set against a backdrop of fairy lights and Christmas decorations. Accommodating 30 people seated at long wooden benches, 40 people standing, and up to 80 people with the addition of its own private terrace, the Winter Garden offers the perfect space for an after- work drink or exclusive Christmas party.
Of course, if you want to set up your own pop-up, then why not try…
Mobile Technik has developed a pop-up solution to offer flexibility to event organisers, brands and delegates looking to make an impact directly in the footfall of their target market, without spiralling costs. Organisers can let their imaginations run wild when it comes to uses, from pop-up pubs, to discreet breastfeeding and nappy changing spaces, ticketing kiosks or product sampling facilities.
The reusable pop-up utilises Foamex panels to create innovative temporary event structures, offering increased structural integrity through twin wall air cavity construction. The panels are finished with a closed cell rigid plastic sheet and a silky matte surface, allowing the customisation of the pop-up for any company’s branding to transform the installation. The product currently measures 2.2m x2m x 1.5 but can be produced in any size to suit any creative brief.