Strong Undercurrent brings The Drop to the surface

Experiential Agency Undercurrent marked its third year of 40%+ year-on-year turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience.

In 2016 the Undercurrent Group says it has grown from 18 to 35 staff, shown strong team and client retention and secured new long term accounts.

The group officially launches branded content agency, The Drop, at an event in central London, 7 December.

The Drop will specialise in creating branded video content for social media channels, and says it is already working with Samsung and EE.

Prior to the launch, the new agency had supplied 360 content creation at Latitude and Glastonbury festivals.

Undercurrent and The Drop Founder and CEO Damian Clarke comments: “Ultimately we believe brand experiences are a great platform for content creation. An intimate, authentic connection with the customer is at the heart of live brand communication and produced correctly can be extremely powerful. But how do we make that connection offer a greater ROI for our clients? The answer is simple. Ensure everything we produce can live in the branded video space as much as in the live environment.

“We’ve been producing these campaigns for some years and today sees the official launch of a new group business that specialises in this space. We are a group of strategists, creatives, producers and editors that have vast experience in the branded video field and are looking forward to growing this proposition over the coming years.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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