So here it is: Corporate Christmas party comeback

By Jodie Guilford, event sales manager at the Science Museum

This year we have seen the return of the Christmas party season at the Science Museum. We have doubled the number of events in December compared to the last two years (fve parties last year compared to 10 booked so far this year) and are aiming for full capacity.

We had some big early bookers in January that took the key Thursdays and Fridays in December, then a slight lull in the middle of the yea,r before the last minute bookers returned from September onwards.

The scale of these events is in stark contrast to previous years, with higher guest numbers and bigger budgets for catering and productions – it seems companies aren’t afraid to spend again.

We’ve seen a significant increase in large companies booking Christmas parties for their staff for over 500 guests and it seems that more companies this year are looking to reward staff or impress their clients.

Other trends we have seen this year include a drop in enquiries for packages, with clients opting for bespoke and unique experiences.

We’ve taken the decision not to offer packages and I think this is what our clients have been excited by – the prospect of making their event a one-off experience in one of our galleries.

Our new gallery Wonderlab: The Statoil Gallery, which recently opened and is the biggest interactive gallery in the UK, has been hugely popular. It has also allowed us to run two events on the same night, using different entrances and therefore increasing our capacity for Christmas parties.

It would also seem that the favourable exchange rate as a result of Brexit has had a positive impact on enquiries from foreign companies. One of the events we have confirmed for December 2017 is from a global investment company.

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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