Reed Exhibitions, part of RELX Group, has acquired Imbibe Media Limited, the organisation behind Imbibe Live, the Imbibe media platforms, and the annual Sommelier Wine Awards.
Imbibe Live was launched in 2010 and the last edition, held from 4-5 July 2016, hosted 250 exhibitors from across the on-trade drinks industry, attracting nearly 12,000 delegates from across the UK.
Richard Mortimore, CEO, Reed Exhibitions UK, said in statement: “Imbibe Live has established itself as the UK’s leading event for the on-trade with an unparalleled reputation for delivering quality and innovation to the £10.6bn on-trade industry. We are delighted to be welcoming the Imbibe team to Reed Exhibitions and looking forward to taking its events and media to even greater heights.”
Simon White, co-founder of Imbibe Media, added: “The UK hospitality industry is the most creative and exciting in the world. Through all its events and media, Imbibe is at the centre of this dynamic industry. We are thrilled that Reed Exhibitions shares our passion for the sector and our vision for the future. Joining the world’s leading event company will enable Imbibe to develop faster and thus reach, educate and inspire a greater number of on-trade professionals. It will also give way more oxygen to the wonderful brands and services that help make this constantly evolving sector what it is. These are exciting times for both Imbibe and the on-trade – let’s face it, who gets bored of being asked out to a great restaurant or bar?”
Darren Johnson, B2B divisional director, Reed Exhibitions UK will oversee the new events. The next edition of Imbibe Live will take place at Olympia, London, on 3-4 July 2017.