Marriott International has announced (1 December) an exclusive relationship between its European Convention Network (ECN) and London-based technology start-up, GoInStore. The link up will provide access to virtual live tours of meetings and events facilities of the ECN’s collection of 14 gold standard convention hotels in Europe.
The new service integrates the latest technology with human touch to provide previews of function spaces for meeting planners.
Event managers will use GoInStore’s real-time mobile technology to conduct personalised and interactive virtual tours using a live one-way video stream and two-way audio channel. The technology allows real-time access to multiple sites in the same session.
Pauline Bronkhorst, head of the ECN, said: “Many of our customers plan large annual or bi-annual events in different cities, and are unable to carry-out site visits in person – our virtual tours offer the perfect solution and planners can continue to enjoy personalised interaction combined with the benefits of state-of-the-art technology to make well-informed decisions on their venue choices.”
André Hordagoda, GoInStore’s co-founder, added: “Having previously focused on the retail space, we’re excited to partner with Marriott International in Europe to apply our pioneering technology to a new sector. We learned that Marriott’s European Convention Network was considering creating a ‘virtual site inspection’ and it soon became clear that GoInStore was a great fit. In this new chapter, we’re proud to empower event managers to deliver a revolutionary way to engage with planners and to enable Marriott to differentiate its offering.”