Lane End Conference Centre hosts Hypnos Beds’ International Retailer conference

Buckinghamshire-located training and conference venue Lane End Conference Centre recently hosted the first International Retailer Conference for Hypnos Beds. The event focused on the launch of a new product range and branding standards.

Hypnos makes luxury, bespoke beds for hotels and homes across the world and has experienced a growing demand for products in overseas markets. The conference bought together Hypnos’ retailers from around the world, with delegates travelling from as far afield as China, to share news from the brand, demonstrate new products and provide an opportunity for partners to network and participate in team building activities.

During the conference, delegates were also taken on a tour of the Hypnos factory to enjoy a chocolate making activity, hosted by Lane End Conference Centre’s regular partners Cocoa and Cream, before an evening dinner.

“Increasing international growth and momentum within Europe is a key goal for us as a business so this conference was an integral part of our strategy,” explained Chris Ward, group marketing director of Hypnos Beds.

“Lane End’s proximity to our head office and Heathrow Airport was a huge part of why the venue was chosen to host the event, but everything from the facilities to the team supporting us played a role in making this a successful event. This was not just a product launch but a celebration of the product and Hypnos Beds itself with the Gala dinner and team building activities being pivotal moments during the two-day conference.”

“Heni Fourie, director of sales and marketing at Lane End Conference Centre said: “From the product launch to the Gala Dinner, it has been a wonderful experience working with the Hypnos team to make this a successful event. Hypnos products and its brand is gaining a lot of momentum in the UK and it is this growth that Hypnos want to encourage in Europe.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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