As part of a new feature on CN, we offer an open platform for people in the industry to shout about what they’ve been up to. Whether you want to share your experiences of a recent project of share some tips with peers throughout the field, send your Industry Diary to Martin at email@example.com.
Engineering Design Show – Ed Vickery from drpexhibition
As head of drpexhibition, no day is the same. I am fortunate enough to work with some incredible brands and clients, have the backing of an award-winning company and the creative team who come with it, as well as travel to exhibitions all over the world.
My role is to help with every aspect of exhibition planning, stand design and builds, based on a client’s strategy, the delegates they wish to attract, their brand and their budget. drp is a leading creator of live events, engaging video and immersive digital solutions, so we can draw on extensive internal knowledge and resources to ensure stands are our clients’ best brand ambassadors.
I recently worked with RS Components to create an interactive and vibrant stand for them at the Engineering Design Show. RS Components are the world’s leading distributor of electronics and serve over one million customers globally. They operate across 32 countries and have a global network of distribution centres worldwide. The task was simple: as headline sponsors of the Engineering Design Show, their stand had to exemplify their company as the innovative leaders in engineering.
The Engineering Design Show is the UK’s essential event for engineering, electronics and embedded design. The show offers visitors a fully immersive experience of innovation, inspiration, interaction and insight in engineering. With 15,000 visitors and 1000 exhibitors, RS Components had to stand out. So how about a 1950’s Diner serving copious amounts of engineering rather than burgers and milkshakes?
That’s what we did.
The build time was a quick turnaround, with only two days on site as standard we had to have a strong installation team, because ideally we would normally want 3-4 days for a complex stand such as this. The RS stand incorporated interactive touch screens with links to the internet that led straight to RS Design Spark software, internet stations that were connected via a LAN network to online brochures, as well as showcasing products such as a 3D printer, and finally there was a miniature greenhouse in the stand to raise the profile of their ‘hero’ projects. Not to mention the usual structure, lighting, electrics, furniture and flooring! The quirky stand included a dining area, a bar and bar stools with plenty of space to walk around and interact with the stand (see images).
RS Components is a fantastic client, but, as with any project, there are challenges. Half-way through the briefing of the project, we had to react quickly to new brand guidelines, and there’s always a budget that has to be squeezed and moved around. We make it work! Being head of drpexhibition, I also had to juggle and run multiple projects and the team at the same time, but I take it all in my stride of course! #refusetolose
Feedback from the event has been extremely complimentary and the brand definitely stood out above the rest at the exhibition! Overall, when it comes to exhibition stands, never be afraid to think outside of the box (or outside of the stand I might add!). There’s plenty you can do with even the smallest of spaces.