Millbrook, one of the largest full-service venue spaces in the UK, successfully hosted the Automotive Testing Show & Expo for the event’s inaugural UK show. Taking place on 8-9 December, the UK event made use of Millbrook’s flexible conference and exhibition spaces, as well as its extensive track facilities for exhibitors to provide live demonstrations.
Situated in Bedfordshire, the world-renowned proving ground was an ideal choice for the event thanks to its unique on-site tracks for real-world demonstrations.
Millbrook’s tracks, including a constant high-speed bowl, city courses and hill routes, are designed to simulate a wide range of driving conditions. As such, exhibitors were able to physically demonstrate their latest testing solutions and product updates to delegates in a representative environment. The extensive site allows for significant indoor and outdoor exhibition space and features separate nearby locations that hosted the event’s full seminar programme.
Kevin Leaver, head of events at Millbrook, said: “Millbrook has a long history of delivering exceptional events, and while our site is perfectly-suited to automotive clients, we can offer clients and visitors of all industries far more than just a track experience. The Automotive Testing Show and Expo was a great event to host here, and we look forward to working with the team again in the future.”
The show featured a range of leading companies involved with the sophisticated and hugely important automotive testing industry. Accurate and robust testing procedures, in all forms, have never been more important to the automotive industry than today. 75 exhibitors were present at the show which welcomed visitors from all over the world across the two days.
The site has the benefit of being outside of the city, allowing for more space and more flexible event solutions. However, it remains close enough to, and well-connected with, Birmingham, Milton Keynes and London to mean delegates and exhibitors can easily access the site.
As a self-contained and highly secure facility in 700 acres of private grounds, Millbrook has the space to create unlimited possibilities for event managers. As an automotive facility, Millbrook provides an unbeatable location for highly realistic interactive demonstrations and driving experiences of passenger cars, motorcycles, commercial, public transport, public service and military vehicles.