Imago has been raising money for a local charity by encouraging people to participate in a 25 days of Fitmas challenge.
Each year the conference and events arm of Loughborough University supports a local charity and this year it has partnered with TwentyTwenty. To raise money for the charity, it is taking part in ‘25 days of Fitmas’ where staff take part in cumulative daily exercises; one for each day of the advent calendar. So far, exercises have included air punches, side leg lifts and jumping jacks; once they have been completed, people are encouraged to donate money to charity.
Founded in 2007, TwentyTwenty is dedicated to a mission of helping disadvantaged, disengaged, and extremely hard-to-reach young people between the ages of aged 11 and 24 to succeed in education, thrive in their personal lives, and achieve long-term employment.
Natasha Hughes, business development manager at Imago and dedicated fitness fanatic, has been leading the initiative, charting the 25 days of Fitmas on Twitter (@imagolboro). She said: “The 25 days of Fitmas is a great way for people to get active whilst raising money for our charity partner. Each year TwentyTwenty helps hundreds of disadvantaged young people to find and stay in long-term employment. We’re encouraging as many people to take part in the challenge and donate to the worthwhile cause.”