HBAA appoints Clareville to ramp up PR effort

HBAA, the trade association for the hotel booking agency, apartment and venue community, has appointed a PR company again. Clareville has been charged with developing a new PR programme for the association.

The new campaign will be aimed at raising the profile of the association, its members and its new committee. In particular it will highlight the HBAA’s Code of Practice.

Clareville has been working with agencies, hotels, venues and events in the meetings and incentive travel industry in the UK and overseas for more than 20 years.

Suzi Johnson (pictured), marketing chair of the HBAA, said; “Following a competitive pitch we’re delighted to have appointed Clareville. Their knowledge and expertise within the industry gave us the confidence that they will support us in meeting our strategic objectives through content delivery and engagement in our HBAA activities; ultimately raising the profile of the Association.”

John Starr, managing director of Clareville said: “It’s great to be chosen to work with such an important and influential industry organisation as the HBAA, and, using our industry expertise, we look forward to developing the programme and delivering results for the association.”

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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