Well there we are, then. It’s been a quiet third day at ibtm world and I’ve run out of people to see. This morning I spent most of the time taking some video footage and chatting to some of the smaller stands at the far end of the hall.
I have enough business cards about my person to build a cardboard model of Buckingham Palace – I am gravely concerned that they will tip my weight allowance over the EasyJet threshold…
I’ve just edited a quick video together, it’s amazing what you can do with an iPhone, some royalty free music and some ad hoc narration. It’s not up to the usual high standards of our dedicated videographer, Karam, but it gets the message across.
(It’s currently 55% uploaded to YouTube)
Video is a massively important, and staggeringly underused, tool in media, and indeed for most industries. It’s the fastest growing method of getting messages out. I love it because it really does allow you to be creative and images are often much more powerful than words – or something.
(67% uploaded – WiFi seems like it’s been fixed)
What I’ve literally thrown together doesn’t do this show justice, but you’ll get the idea. I’d like to see more people in the MICE industry embrace video a bit more as I do think it is lacking. There are numerous agencies such as drp around the UK that can help get your message out if you want a serious video project taken care of, but simple videos filmed on your mobile and uploaded online can be just as effective. You don’t need to worry about frills and editing.
(Wow, 97%, nearly there!)
What I would have liked to have seen is more short 10-20 second videos from those on the stands with simple messages or gags, candid camera, even. Show us that you’re having fun and put it up on Twitter.
Anyway, it’s the end of my first ever ibtm world show and, despite my moaning about the WiFi, it has been a great experience. I’ve made lots of new contacts, finally put myriad faces to names and, best of all, my video has just finished uploading.
Now it’s time to head to the airport.