Christmas 2017 comes early at 8 Northumberland Avenue

Central London venue 8 Northumberland Avenue launched its 2017 Christmas themes this week, with a 3D virtual reality experience for a group of selected booking agents and special guests.

8 Northumberland Avenue’s initiative last year to launch their Christmas party themes a year in advance resulted in a 20% increase in confirmed business for Christmas parties this December, the events team said.

Despite the economic uncertainty, 53% of clients surveyed by the venue said they were still planning their Christmas parties 12+ months ahead to ensure they can book the best possible dates.

On 5 December, 60 clients attended an exclusive experience to view the venue’s 2016 Christmas themes. Guests were also able to try out a new virtual reality kit, which provided a sneak peak of the 2017 Christmas themes.

Charles Boyd, owner of 8 Northumberland Avenue explained: “We are committed to operating at the forefront of technological event innovations. This year we are using 3D Virtual Reality to immerse our clients into our 2017 Christmas themes. Two years ago we used elaborate mood boards to do that, last year a video and now we’re pushing the boundaries of immersive 3D Virtual Reality.”

100% of clients surveyed at the launch event said that the 3D VR Christmas themes experience was more helpful in visualising the 2017 themes than conventional methods, such as mood boards.

Lisa Upton, MD of Inspirational Venues agency said: “The Virtual Reality experience really helped me be immersed in the Christmas themes.  We don’t know any other venue doing this, it’s great.”

The two themes which clients will be able to choose from for their 2017 Christmas parties for 100 to 1,000 guests are; The Lost Palace of Atlantis and Winter Glitz and Glamour.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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