Why the conference business needs to put charging on the programme

By Dan Bladen, CEO, Chargifi

It gets to 2pm, delegates have left home at dawn, presented e-tickets when they arrive, tweeted, taken pictures of the stands, checked emails and made covert calls. This doesn’t even cover racing through last minute tweaks to their keynote presentations, taking notes, making connections on LinkedIn and using the conference app to do indoor navigation.

Congress, European Tour Golf and HOSPACE and when we hit Sleep The Hotel Design Event in a few weeks –we know it is always the same.

By break time and most certainly lunchtime, delegates don’t just want to recharge with a coffee, they want to charge multiple, rapidly ‘dying’ devices. Indeed, they flock to Chargifi locations and breakout installation spots to do precisely that.

Chargifi recently commissioned research from OnePoll which revealed that ‘Battery Anxiety’ is reaching epidemic levels, with over (52%) of people revealed that they suffer from at least one attack in a typical week and almost a quarter (22%) admitting they have between three and ten episodes a week. And imagine the added anxiety when trying to network, absorb and retain and information and stay true to that ‘Out of Office’ which says you are ‘regularly checking your emails and messages.’

Indeed, 56% of the 2,000 adults surveyed on our behalf said that wireless charging should be made a free amenity in public areas, with half of us saying we’d be willing to spend an additional £1 to £5 in a public venue simply to charge our phones and devices. With Chargifi, conference organisers can now offer a premium charging experience for their guests. Listening to our customers there’s a huge appetite for putting free charging for delegates on your next conference programme. With Chargifi, it’s not just providing wireless power, it’s providing you with data about how delegates are using the space. It’s an opportunity to engage your audience through the most fundamental of mobile needs – power. If you can engage people at the ‘power-point’ you’ve got a great opportunity to not just provide a great service and utility, but also open up a channel of communication to that user.

This blog was updated to include an ammended final paragraph at 2.30pm, 24 November

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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