VisitBritain has announced the appointments of Fiona MacDonald and John Sklencar.
MacDonald joins the team as business visits & events manager while Sklencar comes on as business visits and events manager for the USA.
MacDonald will be responsible for marketing and communications activity designed to add value to the work of destination partners across the UK in winning and keeping business events. She will also lead work on defining Britain’s competitive positioning through insights, research and partnerships.
Fiona joins VisitBritain from Reed Exhibitions where she shaped the Travel Division’s global strategy, overseeing growth from 12 to 20 events in five years. Prior to this Fiona was a Research Analyst at the New Zealand Ministry of Tourism, where she led national travel research analysis and insights that informed policy advice to the Prime Minister (Minster of Tourism).
Sklencar will be based in VisitBritain’s New York office where he will develop strategic interventions with event organisers in North America, providing a route for the UK business events industry and destinations to access intermediaries in market.
He joins VisitBritain from Destination DC, the official organisation responsible for promoting Washington as a premier global convention, tourism and special events destination.
VisitBritain’s head of business visits and events Chris Foy said: “These two latest appointments represent another stage in VisitBritain’s commitment to supporting the business visits and events sector at home and overseas.
These are exciting times for the industry thanks to a nationwide strategy, increased funding and a clear remit for promoting Britain as a business visits and events destination.
I look forward to the team making a big difference in winning and retaining business, as well as driving awareness of the benefits of holding events in Britain.”