The Grove invests in bringing the outside in

The Grove in Hertfordshire has unveiled a transformation of its meeting and events spaces.

The existing spaces have been reconfigured and refreshed and a new suite with an oval function room at its heart, all embedded in the estate’s beautiful formal gardens, has been created by the hotel’s original designer.

Martin Hulbert was briefed to turn up the volume on ‘bringing the outside in’ to the rooms and spaces, integrating them with the gardens and grounds beyond. In keeping with the rest of the hotel, he was also charged to look for interesting art and objects.

The refurbishment also reconfigures the three spaces – Amber, Ivory and the new Cedar Suite – so they can be used concurrently but \ exclusively.  Each one now has its own separate entrance and with connected informal breakout, networking and social spaces.

Designer Martin Hulbert says: “We were very aware that these spaces would be used for brainstorming and creativity, but also for celebrations and special occasions.  The designs are all about inspiration – bringing the great outdoors in, plenty of natural daylight and open views – so people working or socialising in the rooms don’t feel fenced in. And the art was chosen to make people smile and to think out of the box.”

The new configuration offers more space, more style and flexibility for any size of event, from small meetings to large functions for up to 700.

 Says The Grove’s GM Michael Helling: “This investment will make us one of the country’s leading meetings and events destinations near London. Anything really is possible at The Grove now.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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