The NEC has created two new roles in its senior management team, with Linda Richie appointed venue general manager and Gary Masters campus general manager. The group says the positions have been introduced in response to the increasing success of the venue and the significant ongoing investments and developments around the NEC site.
Both appointments have been made internally. Ritchie was formerly event director, while Masters, formerly security and traffic operations manager.
In her new role Richie will focus on maximising capacity at the venue and driving the NEC’s Customer Experience Programme, whilst continuing to lead the event management team in delivering successful events. The new role will also involve co-ordinating teamwork across the venues.
The Campus GM role will focus on the wider NEC Campus – which encompasses all businesses on the site, including the NEC, the Hilton Metropole and Resorts World, as a single unit.
Masters will manage relationships between all current and future campus stakeholders as well as working closely with external stakeholders.
Commenting on the new roles, Kathryn James, MD of NEC conventions and exhibitions, said: “Since the opening of Resorts World a year ago, we have become a 24/7 destination and are welcoming some six million visitors to our site each year. We expect this figure to continue to grow as the development of High Speed Rail commences and new investment opportunities arise. The landscape of the NEC site is set to completely transform over the next 10 years and these roles aim to ensure that we are fully equipped to manage these changes effectively and to maximise the experience of all customers and visitors to our venue and the wider site.
“Gary and Linda have 41 years of experience at the NEC Group between them, 25 and 16 years respectively, so were the perfect candidates to step into these roles… We are confident that they will be able to help us manage this site-wide transition effectively and to the benefit of everyone we welcome to the NEC site.”