The sales team from Jurys Inn Oxford is hitting the road in a fleet of Minis, to visit conference and event agencies across the country.
The team of six is travelling in branded Minis to launch the new meeting space and recent £10.8m investment at Jurys Inn Oxford.
Agencies can look out for the team on the road until 4 November.
The Jurys team behind the wheels includes director of sales of Jurys Inn Oxford, Julia Cook and Richard Money, group director of MICE sales.
The team took inspiration for their road trip from the motor manufacturing heritage of Oxford and the hotel’s renovated bedrooms showcase design detail from both the Mini Cooper and Morris Minor.
New bedrooms feature the DREAM bed by Jurys Inn and all rooms have Wi-Fi as standard. Executive bedrooms also benefit from Sky TV.
During the summer, Jurys Inn Oxford full refurbished 168 bedrooms, with an additional 72 due to launch in November 2016.
The hotel’s conference centre has also benefited from a complete refurbishment with significant investment in technology throughout the meeting rooms. The centre has 20 meeting rooms.
Julia Cook said: “The sales team is excited to be getting out and about in our Minis to spread the word on all the recent changes following the investment. Like the Mini, the new meeting space is built to last and here to stay.”