Getting a Grip on networking

Over 60% of delegates who used tech company Grip’s networking app made lasting connections at events that they would not otherwise have discovered, a recent survey reveals.

Grip surveyed 165 delegates who used the smart event networking app to obtain the first user feedback since the company launched in April 2015. The survey revealed that 55% of users of Grip’s intuitive networking app would recommend it to their fellow event-goers while attending recent events such as Tech BBQ, Founders Forum London, The Europas and Women of the Future.

The survey also revealed that the average number of users anonymously swiping ‘skip’ to refuse a match more than halved over the course of an event as Grip’s smart matchmaking solution quickly learned the preferences and attributes users liked most about a potential match.

Grip’s CEO and co-founder Tim Groot said: “Event attendees are realising that networking at an event is no longer a lottery where finding the right business contacts to meet is left to chance. With Grip, people make connections with those they can collaborate with and often go on to do business together.”

Nicholas Oliver, founder of people.io, who used the app at the Cannes Lions International Festival of Creativity, attended by over 15,000 people, said: “Networking at events as big as Cannes Lions can be a nightmare, especially as a startup. Grip connected me with some great people including the CEO of a major global agency group, who we’re now working with on a significant partnership for people.io”

Daria Danilina, business operations manager at virtual surgery app company Touch Surgery praised the time-saving benefits of the app, saying: “The time you save by talking to the right people who are also interested in meeting you is better spent making those connections stronger. I made more than 10 connections at Slush last year and used Grip as an event organiser for London Business School’s GenerationE event, where it was a great success.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

Up Next

Related Posts

banner