Freeman sets up shop at ExCeL London under new partnership deal

Brand experience company Freeman has been named the exclusive design and build partner at ExCeL London under a new long-term partnership deal.

The deal will see ExCeL and Freeman offer bespoke stand design and build services to conferences and exhibitions hosted by the venue.

Freeman is unveiling a design studio within ExCeL’s main boulevard as part of the partnership. It means a Freeman team will be on site for oganisers and exhibitors. Services offered include creative solutions, production, digital and event technology.

Anthony Floreano, managing director and senior vice-president at Freeman, said: “Freeman is thrilled to be working with ExCeL as the venue’s exclusive design and build partner. We look forward to working with ExCeL’s various conference, congress and exhibition clients to deliver first-class events and cutting-edge brand experiences.”

Paul Brindley, executive director at ExCeL London, added: “The ExCeL Venue Services team is looking forward to working with Freeman to further grow our range of end-to-end services for event organisers, exhibitors and visitors. Freeman’s reputation for innovation and quality, impressive service offering and commitment to the events industry make them the perfect fit for our world leading venue.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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